FACEVALUE at Art Basel
HYPERHYPER® and Sotheby’s hosted the most popular party (by far) during Art Basel Miami Beach. We transformed the raw, industrial space below the spendy 1 Hotel into a massive 360° selfie party where guests could shoot PHHHOTOs and immerse themselves in… themselves. We captured, processed and projected over 4000SF of PHHHOTOs in real-time to visualize each guest as moving art. HYPERHYPER® produced the entire event in six weeks, including all branding, promos, invitations, space planning and installation (featuring six 20K projectors), talent booking and on-site stage construction, along with a targeted social campaign thru PHHHOTO that wrapped people around the block all night.
Creative Direction Reel
Experiential design work created for various clients
Fashion for a Cause
Fashion Show at the Kauffman Center for the Performing Arts with Harvest Productions hosted by Giuliana Rancic. As each collection walked the runway, a new element of a creature emerged and evolved. Sensors were installed underneath the stage to measure the pace of the models. This allowed us to match the speed of the evolution to the speed of the models. We also measured the BPMs from the live DJ, and created a pulsing/breathing effect for the creature.
SSION at MoMA PS1
Stage design for SSION with Cody Critcheloe, Drew Bolton and Daniel Goggin at MoMA PS1. The stage featured a sliding door that was projection mapped to move with the animations being displayed. 3 projectors hit the backdrop while 4 other projectors were pointed from the ceiling as stage lighting.
Massacre in the Crossroads
During Halloween season, we performed a massacre on the second story windows of our building. At random times, we would ask the audience to choose the fate of the victims. We pre-shot every possibility where the audience could take the story.
Kauffman Center Grand Opening
For the Kauffman Center for the Performing Arts grand opening event, we collaborated with local artists to create a once in a lifetime dinner experience for the organization's top sponsors and supporters. The visuals were projected across 3 walls and onto the roof of the Kauffman Center, providing an immersive visual and auditory experience.
The New Real Website
On the roof of our building is a real website–routed out from a ShopBot, with a camera on each page, streaming live 24/7. This was an effort to simulate the New Real and the fusion / confusion of the physical and digital worlds. The website design / UI pokes at common internet tropes such as drop shadows becoming real shadows, buttons as physical buttons, text boxes are literally inset boxes. Every time you return to the site, you'll have a completely different experience–it could be night, raining, snowing, sleeting or if you're lucky, you can catch a romantic sunset.
An interactive texting installation in collaboration with Drew Bolton and Jamie Burkart. Participants could communicate to people on the other side of the wall by texting to a random number. The piece challenged the notion of permanence with text messaging and the consequences that come from anonymity.
Creative Direction / Graphic Design / Programming
"We live in the most amazing time right now...
where molecules and pixels are becoming one and the same. And I love sitting right in the middle, creating moments that blend the physical and digital worlds."
Garrett Fuselier is the Experiential Design Director at HYPERHYPER® + PHHHOTO® and lives in New York City. His ecosystem deals with creating experiences that are both physical and digital. He leads a team of creatives and technologists using animation, sensors, programming and projection to transform spaces and memories.